Do you have a content curation strategy? If not, now is the time to think about it. Original content is great. But … knowing what others are saying and amplifying it is very helpful. That is the importance of a librarian at the library. It is not so much knowing everything as knowing where to find it.
One of the keys, however, is organization. That leads to a tagging and categorization approach. Is there a logical way you organize what you produce?
Of course, the ability to spot the awesome helps.
Content curation – the process of finding, organizing, and sharing topical, relevant content for your audience that supports your nonprofit’s engagement or campaign goals (or your professional learning) begins with “Spotting the Awesome.” I love that phrase coined by my friends at Upwell. Do you or your organization have formal guidelines for “spotting the awesome” like Upwell (see below) or is it more of ”we know it when we see it?”
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