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Downward trend

Downward trend

There is a two sided coin here for sure. 60 percent raised more. 40 percent raised less. I am not sure what a “normal” year would look like but for the 40 percent who probably had to cut services or dip into reserves, this was not a good thing.

Some 62 percent of charities raised more funds in 2013 than they did in 2012, according to the Nonprofit Research Collaborative’s Year-End 2013 Fundraising Survey, released during the Association of Fundraising Professionals’ 51st International Conference on Fundraising.

via Live From AFP: 6 In 10 Charities Raised More Funds in 2013 | The NonProfit Times.

Here are some questions to think about.

  1. Are we bringing on the right kind of new donors who will support the cause long term?
  2. Are we building the a commitment to our mission through great experiences and relationships?
  3. Are we asking enough?

It isn’t easy to reverse a trend. Focus on an essential few strategies can help.