There is a two sided coin here for sure. 60 percent raised more. 40 percent raised less. I am not sure what a “normal” year would look like but for the 40 percent who probably had to cut services or dip into reserves, this was not a good thing.
Some 62 percent of charities raised more funds in 2013 than they did in 2012, according to the Nonprofit Research Collaborative’s Year-End 2013 Fundraising Survey, released during the Association of Fundraising Professionals’ 51st International Conference on Fundraising.
Here are some questions to think about.
- Are we bringing on the right kind of new donors who will support the cause long term?
- Are we building the a commitment to our mission through great experiences and relationships?
- Are we asking enough?
It isn’t easy to reverse a trend. Focus on an essential few strategies can help.