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Being customer focused is about how engaged our employees are on any given day. Engaged employees lead to engage customers.

No one knows this better than Doug Conant. From 2001 to 2011, Doug served as CEO and President of the Campbell Soup Company. He was the 11th leader of this iconic company’s 141-year history – faced with reversing a precipitous decline in market value.

Conant dramatically transformed the global leadership team, reconfigured the portfolio, cut costs, and made integral strategic investments. These visionary changes resulted in cumulative shareholder returns in the top tier of the global food industry.

Here is a short video where he explains his approach to employee engagement.


Conant’s mission to achieve superior employee engagement levels was a crucial contributor to the company’s exemplary performance. Under his leadership, employee engagement at Campbell Soup went from being among the worst in the Fortune 500 to being consistently among the best. The company was also celebrated as a leader in social responsibility and ethical leadership during his tenure.

A lifelong advocate for ethical practices and corporate responsibility, Conant remains actively involved with many non-profits and advocacy programs.

Read more about his work with public advocacy here.