A central question to answer as a digital executive is “Is my company ready to be disrupted?”
Critical to this question is the premise that you are going to be disrupted fairly radically if you don’t get ready. Do you personally believe a “radical change” is happening now? Of course, if you don’t believe that, no need to ask the question.
If you do believe it could happen, it is well worth getting away from the office to consider what to do very soon to avert it. Taking the time to have a serious answer might make all the difference in success or failure three years from now.
The next question is this. If you or your company isn’t ready, what should you do about it? It is important to think through what you personally should do as opposed to what “the company” should do. You can control your plan. You can only influence the corporate approach.
The answer will set your agenda for the next six months.
Let the transformation begin.
“A radical change is happening. B2B and B2C are being overtaken by P2P—people to people. Companies that ignore it are taking a big risk.” Ray Wang, Principal Analyst, Founder and Chairman of Constellation Research