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How important is it to provide our customers a seamless experience?

More and more, customers are demanding it and get very frustrated when they look at something on the web in the morning and then try to complete what they are doing on their smart phone only to find the site isn’t mobile friendly. Frustrated, they call the 800 number only to find a representative that isn’t familiar with what is being asked.

The digital customer experience has to be seamless. Anything less than that is useless.

In a cloud orchestration environment, we know that change is constant. Capgemini expert Cliff Evans discusses the advantage of bringing the business and technology together into a single framework so that organizations can provide their customers with a seamless experience from a multiple services.

via Digital Customer Experience: Immediate Service Orchestration for a Seamless Customer Experience – YouTube.