You could see this coming but it is still amazing to know it has finally happened. I’ve noticed my own transition from a lover of newspapers to someone who has completely transitioned to completely consuming news online. The Pew Research Center recently published further evidence for the disrupted state of the newspaper industry. A few years ago this would have been hard to predict. We see a lot of disruption of traditional business.
Is your business next? What does this mean to us? It means we can be disrupted. It means someone may be plotting our demise. It means we all need to think digital.
Only 29 percent of the respondents claimed having read a newspaper the day before, down from 58 percent in 1994 and 39 percent in 2002. Meanwhile, more and more Americans are turning to online sources to get their news updates. In 2012, 39 percent of the respondents had consumed online news the day before the survey, surpassing not only newspapers but also radio news. Television remains the number one news source for Americans. 55 percent of the respondents in the 2012 survey had watched a news program on TV on the day prior to the survey.
This chart shows how news consumption in the United States has changed over the past two decades. Will TV news be next?