You are a global company. Do you act like it?
Your audience is 2.4 billion potential customers. You have international reach. Are you designing experiences with that audience in mind? The top 15 countries saw year to year growth of about 15% new users in 2012. Much of that is in emerging markets. The U.S has the highest penetration with 78% of the population connected. China added 264 million new users last year with only 42% penetration.
Key takeaway:You are a global company. Keep that in mind as you design the customer experience.