Do lapsed donors see themselves that way?
Probably not. They may or may not remember they gave to you.
Besides periodically asking for money, have they heard about the impact their gift has made to your mission? They gave for a reason. Do you know what it was for?
Have you tried to offer them something different? Something isn’t clicking. Try a new way to get engaged with you.
Have you picked up the phone to have a conversation with them? Are you listening?
Not so fast, says donor retention expert, Lisa Sargent. In a recent newsletter, Lisa outlines her perspective, complete with a Monty Python reference. She offers superb examples of what to test with your lapsed and long-lapsed files especially multiple or long-time lapsed givers, instead of immediately purging or ignoring these former donors.