Tags

,

What is the definition of customer experience? There are a few floating around out there.

Bruce Temkin, CEO of the Temkin Group has a short video with a great definition.

In my recent post Customer Experience = Success + Effort + Emotion, I reiterated the definition of customer experience (CX): “the perception that customers have of their interactions with an organization.”

Written words are great, but I wanted people to fully understand the essence of CX, so I created this video, What is Customer Experience?

Advertisements