Is there anything Facebook won’t get into? Well, here they go into the business market. I remember when Yammer upgraded their experience to give it a “Facebook like” interface. It really took off and Microsoft bought them.
Collaboration is huge. Business needs to focus more on the power it can create when used strategically to enable our people. Always good to see another tool to help.
Overall, I support Facebook entering the business market. They have a product already used by a billion plus people at home, certainly some percentage of those people will be happy also using it for work. I think they chose the right name, “At Work” versus something like “Facebook for the Enterprise”, as I don’t predict any large organizations will adopt this. There are just too many other choices for them that are better suited to meet the needs or large companies. However, the millions of small businesses that don’t have IT departments and may already be using Facebook as part of their marketing efforts may be quite happy using Facebook for secure employee collaboration.
My advice to Facebook, spend 2015 partnering with large enterprise software vendors so that you can announce integrations that prove the validity of Facebook at Work as a platform people can really use to get their jobs done.