We have now reached a clear tipping point in the mobile world. By the end of 2015, a majority of Americans will only have a cell phone. How is your mobile strategy coming along? What about your outbound telemarketing initiatives?
As smartphones have become constant companions for most people in the United States, landline phones are rapidly losing relevance. Ten years ago, 9 in 10 households used to have an operational landline phone – now it’s just every second household. That’s according to data provided by the Center of Disease Control and Prevention, which has been tracking phone ownership in the U.S. as a by-product of its biannual National Health Interview Survey since 2004.