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MarketingSeth Godin has some great thoughts on the stories we tell. The ones we tell ourselves are so very important. What is our story? How frequently do we tell it to our self?

I know that marketers tell stories. We tell them to clients, prospects, bosses, suppliers, partners and voters. If the stories resonate and spread and seduce, then we succeed.

But what about the story you tell yourself?

Do you have an elevator pitch that reminds you that you’re a struggling fraud, certain to be caught and destined to fail? Are you marketing a perspective and an attitude of generosity? When you talk to yourself, what do you say? Is anyone listening?

You’ve learned through experience that frequency works. That minds can be changed. That powerful stories have impact.

I guess, then, the challenge is to use those very same tools on yourself.

Via http://sethgodin.typepad.com/seths_blog/2010/07/self-marketing-might-be-the-most-important-kind.html