We all want it. It isn’t always easy to get or build.
Trust is a huge driver for the customer experience. Trust is about helping consumers meet their goals. It is definitely not about what we are selling.
Hint: it never comes from the good times and from the easy projects.
We trust people because they showed up when it wasn’t convenient, because they told the truth when it was easier to lie and because they kept a promise when they could have gotten away with breaking it.
Every tough time and every pressured project is another opportunity to earn the trust of someone you care about.