How am I doing compared to a magical unicorn?
We love to compare ourselves to those we know we are better than. It really makes us feel good. Seth Godin suggests there is a better standard. One the will make us feel uncomfortable.
Will we take up the challenge?
The easiest way to sell yourself short is to compare your work to the competition. To say that you are 5% cheaper or have one or two features that stand out–this is a formula for slightly better mediocrity.
The goal ought to be to compare yourself not to the best your peers or the competition has managed to get through a committee or down on paper, but to an unattainable, magical unicorn.
Compared to that, how are you doing?