If we don’t think customers are more powerful than ever before, just ask Bank of America or Netflix. Both are great examples of fast consumers empowered with social tools can flat out reverse corporate decisions that seem irrational to consumers.
And why shouldn’t they. That it has taken this long to have the ability to get the attention of corporate decision makers is stunning. It is a new day. Swift economic impact to corporate decisions is good for the economy in the long run.
“Today’s consumers are empowered and are not afraid to use their social muscles.” ~~Mila D’Antonio, Peppers and Rogers