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Donor Relations

Donor Relations

There are some basics to donor relationships. They do require some discipline to execute but pay off in the long term.

  1. Quickly thank the donor in multiple ways.
  2. Learn more about the donor and why they are giving.
  3. Set a revenue goal and cultivation plan for the donor.

Converting a first-time donor into a major donor is easier than you think. In fact, if you apply these rules, you can convert the majority of your first-time donors into major givers. All it takes is cultivation. The secret sauce is thanking your donors properly, learning more about your donor’s interests, and holding yourself accountable. Ready to cue the music and get started?

via Three Steps to Move a First-Time Giver into a Major Donor.

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