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We live in a world where simply trying to align technology with business units is becoming difficult or even impossible to achieve. Savvy business staff (via the Cloud and other means) can select, fund and enable technology without the traditional IT function.

Developing effective business strategy today requires us all to blend technology strategy and business strategy in the development stage of planning, not after the fact. Technology should be fundamental to all we do as we develop business strategy.

A slow but relentless revolution in which traditional technology management, historically delivered only by an IT organization, is changing to be pervasive technology use managed increasingly outside of IT’s direct control and measured by boosting business results. —Forrester Research

I think characterizing this as a “revolution” is right!! The digital executive drives a partnership with all parties, technology, marketing, sales, communication, customer service, etc. The digital executive isn’t independent but is open and interdependent.