Telling a story is very powerful. Seeing the story, through the eyes of the customer, is even more powerful.
Voice of the customer programs and customer journey pathing are powerful tools. Coupling those insights with video can drive the point home.
Seeing it is believing it.
“Video is a medium like no other. It is Honest, Emotive and Visual. Whilst providing verbatim comment it also provides non verbal clues, you see surroundings and context whilst also picking up on irony, sarcasm and other nuances. It allows you to tell a story and share rich insights throughout your organisation. The question is does your CEO want to see another boring pie chart? Or would they rather see a show reel of customers talking passionately about their experiences of your brand?”