An interesting phrase occasionally pops up in presentations, blog posts and even marketing slogans. You’ve probably seen a variation of it:
“Treat every donor like a major donor.”
Is that really good advice? Is the strategy for a potential major donor the same as a new $5.00 giver? Probably not but here is something to think about.
What if that $5.00 new donor could be a major donor? How would you know?
There are simple and cost effective ways to know. The good news is that it doesn’t require paying for expensive wealth rating tools.
I would like to know more about how to decide how to treat new donors. Please have someone contact me.