Facebook continues to expand its services. It is hard to keep up with it all. It has stiff competition on many fronts but offers the advantage of “one stop” services.
A recent Cornell study describes how people are becoming increasingly dependent on Facebook’s usefulness.
The study asserts that users don’t leave Facebook for lack of utility; they leave for fear of addiction.
Though Facebook’s propensity to cause addiction is questionable, its usability isn’t. Facebook’s ecosystem (which includes Instagram and WhatsApp) offers unprecedented usefulness, and the social media giant is expanding its native services substantially in 2016.
The upcoming changes are new to Facebook, but not to the social media landscape. Facebook appears to be borrowing the best aspects of other popular social networks.
For communications professionals, this means that the ways you can communicate on Facebook are expanding. Imagine a platform with all of the functions of Facebook, Periscope, Yelp, Google, Yammer, Uber, Amazon Marketplace, Evite and Razoo. That appears to be what Facebook hopes to become in 2016.