Why is your website losing search engine traffic? Probably because it is old.
As a digital executive who is building a digital business, keeping websites fresh and up to date functionally should be a high priority. Committing funds in your operating and capital budgets for this annually ensures that we don’t have to scramble to find money to make this happen.
In addition, how frequently do you review web traffic reports? Knowing the data on a regular basis helps identify if this is an issue or not.
Here are some things to think about:
- Is my content stale?
- Is my design ugly?
- Do I pay attention to SEO (Search Engine Optimization)?
Classic cars only get better with age as their designs capture the essence of a by-gone era. People love to see and buy classic cars that haven’t been updated in any way, maybe even have their original tires from 1964. Unfortunately, not everything gets better with age. Case in point: your website.Unlike a classic car, your website will drop in value if you keep everything original intact. Older websites, even those with a large user base making numerous repeat visits, will start to slide on search engine results pages (SERP’s).