What Makes Successful Social Content?
First of all have a goal that is measurable, as having a goal is critical to effectively measure success. Based on your goals, you have to produce content that can have the maximum impact on your potential customers. Here are some content types that are found to be the most effective on social media:
- 34% of the US audience use webinars to make a purchase decision. (Source: Eccolo Media).
- Hashtagging is found to generate a fair amount of response. Map an evergreen hashtag and your followers will automatically start tagging content with it. This is an excellent way to grow your followers and generate publicity.
- Personalization and segmentation will remain the key factors for deciding the content success. Add a human touch to your posts. Use personal comments from the CEO, use pictures, personalize or segment sharing for a particular user/group, engage with campaign participants etc.
- Content that considers audiences a part of it will be most effective. Offer prizes, free product samples, discounts or even simple public recognition in order to boost participation in your campaign.
Per Statista, the numbers of social media users are expected to reach 2.13 billion in 2016.