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There is a lot said and written about being donor-centric and the donor experience. I am one of those who does it. Kevin Schulman poses a great question.

Is donor-centric real or a Unicorn?

It is worth knowing the answer.

In our prior post we stipulated that donors want to donate. They don’t want massive frustration and irritation in doing so, which is precisely what all the asks (i.e. volume) causes.  There is a study here proving that point.  And it doesn’t irritate some tiny, minority of folks who really aren’t “good” donors anyway, it irritates the majority of your donors.

In short, most give in spite of the fundraising volume machine and the irritation it causes, not because of it.

Source: Is Donor-Centric Real or a Unicorn? | Kevin Schulman | Pulse | LinkedIn