That is the big question to answer and then shout it at the top of our lungs to everyone.
Employees love to know why but then is it compelling? Can I get passionate about it? Will I be devoted? Will I become an evangelist?
You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important that no one else is going to get done.” –Peter Thiel