Return on Mission


That is the big question to answer and then shout it at the top of our lungs to everyone.

Employees love to know why but then is it compelling? Can I get passionate about it? Will I be devoted? Will I become an evangelist?

You’ll attract the employees you need if you can explain why your mission is compelling: not why it’s important in general, but why you’re doing something important that no one else is going to get done. Peter Thiel