Do you have a strong inbound marketing program? Are you devoting more resources to it than last year?
If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” Guy Kawasaki, former Apple evangelist and co-founder of Alltop.com Source: Making a Case for Inbound Marketing.
- According to HubSpot’s State of Inbound Marketing report, one-third of marketing budgets are being allocated to inbound tactics.
- The report shows that almost half of marketers were planning to increase their inbound marketing spending
- HubSpot noting this was the third consecutive year that inbound budgets were increasing at a close to 50 percent pace.