Today’s customers are shopping online much more often than in past years. This change has had a profound impact on companies who now have fewer chances to interact with their customers. Because the number of touchpoints within the customer journey has decreased, companies face increased pressure to impress buyers during each interaction.
One of the most important moments that brands communicate with their customers is when a buyer receives and opens their package. The most successful businesses understand that creating loyal customers means providing exceptional order fulfillment services, down to the packaging of their product offerings.
Making little tweaks to the experience of getting a package in the mail can really change the way that customers view your brand and their shopping experience. Interesting packaging can also help your company stand out in a competitive marketplace. Examples of small but impressive changes businesses can implement include sending personalized thank you notes along with packages and offering unique packaging designs like fun colors and branded tissue paper. Prioritizing these types of details can help set you apart from competitors!
Red Stag Fulfillment developed a list of the most important tips to create the perfect unboxing experience for your consumer. Read on to learn the best practices for providing an exceptional packaging experience, no matter your industry or product type.