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We all want to deliver amazing customer experiences. It our greatest desire. There is much that gets in the way of that noble goal. Executive leadership has to focus on clearing the obstacles out of the way.

We need more employees, not less, that can lose themselves in the pleasure of service. We need to unshackle our employees. In their heart and soul they want to service. Nothing gives them more pleasure than creating experiences that lead loyalty and growth.

Imagine going home at the end of the day knowing we were able to love a customer or two. How great is that?

The best way to find yourself is to lose yourself in the service of others. – Mahatma Gandhi

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