A lot of companies implement strategies to retain customers based on what their competitors are doing. A far better way to navigate the customer service landscape is to take an analytical approach by looking at what customers really want. 50 percent of customers reported they would purchase from a brand more frequently after a positive experience which led to 87 percent of large companies indicating their customer experience efforts have had a positive impact on their business.
It’s widely known that it is far less expensive to retain an existing customer than to acquire a new one. When these satisfied customers give a word-of-mouth testimony to a prospective customer, you have just transcended customer retention and moved into customer acquisition. It’s no surprise that many of the companies focusing on providing amazing customer service have experienced exponential organic growth through this word-of-mouth marketing.
If you want to improve your customer retention efforts, implement some of the strategies outlined in this visual from GetVoIP: