Do we have a mission employees can believe in? Can they believe in it with all their heart? Is that impossible to have?
As a leader, I need to build that kind of culture. Mission is important. Emotional connection to it is worth building.
“Throw yourself into some work you believe in with all your heart, live for it, die for it, and you will find happiness that you had thought could never be yours.” –Dale Carnegie
The other side of this is am I, as an employee, throwing myself into my work? Am I finding ways to connect with my company’s mission? What obligation do I have to be engaged?