EA CMO Chris Bruzzo joins digital analyst, futurist and best-selling author Brian Solis to discuss how data and machine learning are helping EA future-proof the brand, drive business growth and deliver incredible customer experiences.
EA’s goal is to form a deep emotional connection with consumers. To be customer-centric though, requires an organizational model that literally puts the customer at the center of all aspects of the business.
Early on, Chris made a bold move to bring teams together to center on players and player data. Bruzzo believes that marketers need to be bold and “go after the unknown.” Doing so paves new roads instead of following the same path as everyone else. As he said, “unproven tactics of today become defining moments of the future.”
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