There is a fast growing perception that your nonprofit’s CEO and C-suite leaders will be active on social media. The media expects it. Constituents will look for them there. Donors will want to know what you have to say and why they should give.
This trend is not specific to certain age groups as more and more constituents are connected regardless of age group.
Your competitors are also out there. Your position in the market place as a trusted voice may be about to be displaced.
Now is the time to get active, develop your “social voice” and begin connecting. It isn’t as difficult as you may think.
Many nonprofit CEOs use their social media profiles to extend the reach of their thought leadership and connect with professional colleagues, media, and policy makers. There are significant benefits to both the organization and the leaders themselves by building a thought leadership profile on social. This post covers the benefits and provides some ways to effectively cultivate thought leadership through social channels.