How tech leaders can fully embrace digital marketing in 2020
Christine Telyan, CEO of global tech company UENI, managed to move from 100 business sign-ups per day to 3000 in …
Author Archives: Michael Wilson
Don’t Be Afraid to Disagree in a Job Interview
Should you disagree in a job interview? When you’re interviewing for a job, you typically have one primary goal: impress the …
The Best “Creative leadership” Quotes of “Digital Master”
Here is a set of “Creative leadership” quotes in “Digital Master.” 1 Creative leadership can be described as “Adaptability meets Agility” …
Reflecting On 6 Principles Of Success | Lessons from Bruce Temkin over the last decade or so of building a successful business, creating a world-wide association, and nurturing the CX movement.
From Bruce Temkin. This is am amazing summary well worth taking to heart as a roadmap to success. Given the …
Do we need to think differently about our projects?
Project management is very important. But beyond budgets, milestones, scope documents and all the PM process we get overwhelmed with, …
Customer Experience Leaders outperform the broader market. Are you a leader or laggard?
It is reasonable to ask, if my company invests in the customer experience, will it work? This question drove Watermark …
How many event participants have registered who don’t raise a penny? What can we do about it?
Paul Ghiz leads one of the nonprofit industry’s most successful enterprise fundraising software and services companies, Global Cloud, makers of DonorDrive …
Are you riding the social media bullet train?
It is a full scale social revolution. So some questions: Do you have accounts on all the current social media? …
Where is your organization chart taking you?
You have to love this funny chart but also Seth Godin’s great questions in his blog. Is it because it …
Are we ready to cross the chasm?
Dan Gillett is the former CEO of Kimbia. Kimbia’s online fundraising platform enables nonprofits to find, convert and retain more …
How to Make Hot Desking Work for Your Small Business
Just like humans outgrow their clothes, expanding businesses outgrow their workspaces. Finding the right size office for your company can …
Staff who are closest to the customer usually have a handle on what data and insight would be most useful to the journey mapping process. Be sure to engage them regularly.
This is not all about data. At the end of the day, customers will expect a great (unified) experience across …
Our focus needs to be on doing something that improves the customer experience.
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Do leading indicators produce the results you want to achieve?
SMART goals are very important. They set the direction and tone. How they will be achieved (strategy) is equally, if …
Is even 2 pieces of unified data more powerful than one?
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Collecting data is of no value if it doesn’t lead to insight.
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
Microsoft is winning the techlash
Here is a great article from Axios: Microsoft is winning the techlash The tech industry is feeling the pain of …
What if we spend our time on the passionate people, who know that their money is making this thing happen?
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
Does past performance guarantee future results?
Let’s start with the facts. In a 10-year study of 1,500 corporations with the biggest market caps, three noted business school professors …
Being the Boss: The 3 Imperatives for Becoming a Great Leader
Linda A. Hill and Kent Lineback, authors of “Being the Boss: The 3 Imperatives for Becoming a Great Leader,” describe …
The true cost of customer response
We ought to count the cost. Is it worth it to provide a horrible or even mediocre customer experience? What …
How can we improve donor loyalty at non profits?
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
Who will lead the digital charge in our company? Who will be the champion and evangelist?
Many of us face interesting questions. The are, at the core, questions of leadership. Who will lead the digital charge …
Is you nonprofit this transparent?
This seems like a super idea from GuideStar. Transparency in the nonprofit sector is important. It would be great to …
How Jack Dorsey plans to change Twitter
In an effort to make Twitter a healthier place, CEO Jack Dorsey said the company is looking to change the …
Do we have a workforce computing strategy that enables the business goals?
Is hope a good strategy? For many of us in business, it seems to be on some days. We can …
Is turnover more than a rare occurrence in your organization?
Today’s guest blog is from Andrew Jackson. Andrew has spent the last 30 years building and managing technical service companies. …
Our customers are demanding a better and seamless customer experience.
How important is it to provide our customers a seamless experience? Is the experience they have today better that it …
What drives the bulk of internet traffic?
This is amazing. Ever-increasing download speeds, file sharing and the growing adoption of high quality online video are expected to …
Are you ready to “life track”?
Who would have thought of a whole category of applications called “life tracking” would come into existence. Here is a …
How to adapt to not only react but lead customer experiences before they fall to digital darwinism.
Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. …
How important is the grounding of goals within a time frame, giving them a target date?
The fifth criterion for SMART goals stresses the importance of grounding goals within a time frame, giving them a target …
Is it possible to be too connected in this digital age?
How often does the social media monster swallow you whole? More than you may think, according to Red e App, …
Is the big deal understanding the connected generation?
What qualifies as digital alienation for the CIO and the digital executive? Is it about “age” or is about being …
Does breaking jobs into tiny pieces yield better, faster, cheaper work — and greater flexibility for employees?
Tom Malone, professor at the MIT Sloan School of Management and author of the HBR article “The Age of Hyperspecialization,” …
How customer focused are our employees are on any given day?
Being customer focused is about how engaged our employees are on any given day. Engaged employees lead to engaged customers. …
4 Reasons Good Employees Lose Their Motivation
The employee experience and employee engagement is a huge issue related to the customer experience. Unengaged employees have a direct …
Is it the end of business as usual?
Change is tough. We know we need to but can we really do it? Have we reached the end of …
Are you inspired by technology or overwhelmed?
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
What is your business model and change management approach for becoming a digital business?
The world is changing faster than we can keep up. What we know and perhaps dread is the fact that …
Can I be shrewd enough as a business leader?
We live in a digital world. We are moving from doing digital to being digital. Our business is essentially “eBusiness”. …
Leadership in the journey to become a digital business is purposeful in its approach to creating a long term sustainable change.
Leadership in the journey to become a digital business is purposeful in its approach to creating a long term sustainable …
What does innovation look like?
Below is a guest blog from Rick Johnston. Rick is consultant for multiple nonprofit organizations; interested in providing digital strategy …
How much of customer experience management is art or science? Is it about voodoo?
Customer experience is not about voodoo. It is however as much about art as about science. It also draws heavily …
Have employees gone through some “training,” but are never “trained”?
Is it about checking the box called training or is about learning? It is actually about both but many times …
What should I stop doing today? My new to do list!
I am a big fan of list of things “to stop” doing. We all have “to do” lists but we …
How do we start creating a culture of accountability around all initiatives?
The most important issue for any planning and execution system for the digital executive is accountability. Without accountability, not much …
Do Voice of the Customer (VoC) programs provide valuable feedback?
Listening to customers is critical to understand how the experience is working in reality. We think we designed things well. …
Now is the time for members of the C-Suite to get active, develop your “social voice” and begin connecting
There is a fast growing perception that your nonprofit’s CEO and C-suite leaders will be active on social media. The media …
Why?
Why is important. It is in fact the starting point. Without it, our business, is just another commodity. Plenty of …
