How do we start creating a culture of accountability around all initiatives?
The most important issue for any planning and execution system for the digital executive is accountability. Without accountability, not much …
Category Archives: Strategy
Why?
Why is important. It is in fact the starting point. Without it, our business, is just another commodity. Plenty of …
The Body, Mind, and Soul of Digitally Evolved Organizations
Corporate culture can help or culture can hold things back. At the end of the day, culture rules and culture …
Author Brian Solis Admits He is not a Thought Leader, Expert or Guru for His Next Book
Author Brian Solis admits that he is not a “thought leader,” “expert” or “guru” when it comes to his new …
Is my goal relevant to the customer?
The fourth criterion for a SMART goal stresses the importance of choosing goals that matter in improving the customer experience. …
Digital transformation churn: Why the digital transformation fail rate is so high
Everyone seems to want to get on the digital transformation bandwagon. Unfortunately, it is easier to “do digital” than it …
What are three things to do with social media, social marketing, today.
This is interesting. It also seems fundamental. I am sure way to many of us are guilty of “believing the …
Do you have a passionate desire to learn how to harness disruption and innovate in completely new ways?
You are on a hero’s journey. You have a passionate desire to learn how to harness disruption and innovate in …
“If a business has to be told that it needs more focus, accountability and decisiveness, there is a bigger problem at hand.” ~Brad Garlinghouse
We all need to focus. We know we are spread too thin. We need to courage to face this important …
Is it this or that technology? Combining technology strategy makes the difference.
This makes so much sense. It is the combination of technology that becomes so powerful in this model. Well worth …
Is governance needed for a good content strategy?
As digital executives, we all start many initiatives. It is also true that some lose steam. Some for a reason …
Now would be the time to rethink your social media strategy
So you’ve jumped into social media as a part of your digital marketing and customer strategies. Now would be the …
Your customers are looking for something unique in their experience. Are you providing it?
Here is a very insightful list via Top 12 Reasons Why Best Practices Suck | Donor Voice. I don’t think there …
Is the innovation cult dangerous?
Sometimes you just have to say that the Emperor has no clothes on. What does innovation really mean? Why has …
Wanting to accomplish everything you think needs to be fixed isn’t useful
An essential ingredient to success of digital business change is focus. It must be recognized, when you are obsessed with …
10 financial questions for your potential business partner
If you’ve given any thought to starting a business with a partner you’ve most likely considered how you would split …
What is and isn’t working for the digital New York Times.
Most of today’s media “success stories” are about digitally “native” companies like Google and Facebook. Meanwhile, many of the great brands of …
What are the first steps of a digital change strategy?
There are some things we should frame as first things first. When thinking through digital change it helps to clearly …
What is “digital transformation”? Is it just a buzzword?
It is helpful to be able to define things. We hear and read a lot about “digital transformation”. I am …
The need for speed! — How can we accelerate innovation and change?
We all feel how fast things are moving. There is stuff happening we don’t see coming but then …. boom; …
Creating the Strategy — Are we getting the right answers to right questions?
You are on the journey to becoming a master at becoming a digital business. How do you go about creating …
Discovering intent and setting priorities for the digital business journey
There are lots of examples of roadmaps out there. Take any digital initiative and you can find the generic way …
The journey to a digital business and the scary issue of change
You are becoming a digital business. You are on a journey. One thing is clear. It is very clear. Many …
Digital business change — How to take a holistic approach
Digital technologies are changing everything. We all know this just from our personal experience. At work, we are on a …
Building a compelling vision for the digital business journey
Building a digital business is a journey. Before moving forward, it helps to have a strong vision for where you …
What is the role of the CEO when it comes to building a digital business and the change required to get there?
What is the role of the CEO when it comes to building a digital business and the change required to …
The “We’ve tried that before” conundrum
I know I’ve said it. I know I am not the only one. I am embarrassed by it. We’ve tried …
Mark Zuckerberg: A single point of failure at Facebook, a company that is systemically important to the internet
The following is from: Mark Zuckerberg: A single point of failure at Facebook, a company that is systemically important to the …
The Compelling Attractiveness Of Fewer Ideas
How many ideas did Jack Welch need to unleash to reinvent General Electric in the 1980s, as the Cold War …
“Throw yourself into some work you believe in with all your heart, live for it, die for it, and you will find happiness that you had thought could never be yours.” ~Dale Carnegie
Being happy at work is important. We know the value of employee engagement. Do we have a mission employees can …
Are you Born to Build?
Jim Clifton, CEO of the polling firm Gallup, laments the resources the U.S. devotes to identifying and training elite football …
What 2 Questions Should I Start With?
Project management is very important. I can get consumed by it all. So many details, so little time. Let’s get …
“When your timeline is an hour or a day, it’s easy to get in the tactical groove.” ~Seth Godin
This is spot on. Goals drive strategy. Strategy drives tactics. Scrums (daily execution) must be connected otherwise they are useless.
Why even bother to think about strategy?
I am a big fan of planning and the approach Seth God advocates. This is an concise overview of an …
“Most digital transformation is in reality a bolt-on to the current business model.” ~Nigel Fenwick | Forrester Research
“Most digital transformation is in reality a bolt-on to the current business model. Very few organisations are seeking to transform/change …
How can we be accountable for improving the donor experience?
The most important issue for any planning and execution system for the digital executive focused on improving the donor experience …
Digital Transformation has a problem. Transformation has a brother named Fear of Change. Transformation also has a sister named Change Management.
Digital Transformation has a problem. Transformation means massive change or at least it sounds that way. If you said to …
The elephant in the room is making a mess
There is an elephant in the room. It has been there for a while and everyone knows it. It doesn’t …
Want to better understand customers? Do less quantitative and more qualitative research.
We all want to understand our customers better. Many, if not most of us, have moved to some type of …
Why wait? Speed does makes a difference. Are you an agile enterprise?
This is such a great question. Why wait? Seriously. Why wait? In a world where not transforming yourself into a …
What is the value of offline data?
Not all data is as valuable as others. The human resources to manually enter offline data can be daunting and …
What data should we collect to create amazing customer experiences?
We probably shouldn’t try to collect everything. We also should be collecting the “right” data. We should consider enhancing the …
“Shun the non-believers and sell to people who want to go on a journey with you.” ~Seth Godin
Will everyone but what I am selling? There is a huge percentage of the market place that doesn’t buy what …
Is your Sales Process Still Out of Step with the Buyer’s Journey?
With this wealth of online information at their disposal, buyers have the opportunity to research vendors and solutions long before …
Most CEOs Can’t Lead A Digital Transformation
I am a big fan of Jim Collins. It is nice to hear again about his influence. It is also …
“You’ll attract the employees you need if you can explain why your mission is compelling.” ~Peter Thiel
Why? That is the big question to answer and then shout it at the top of our lungs to everyone. …
What is really important around here?
Senior management gets behind lots of things. There are plenty of culture change initiatives. Some of them are real. A …
"The common question that gets asked in business is, ‘why?’ That’s a good question, but an equally valid question is, ‘why not?’" ~~Jeffrey Bezos
It is all about the question most days. As leaders, we get to ask the questions and help everyone focus. …
Creating a donor value framework
Not all data is of equal value and not every donor is either. Part of the framework that leads from …
Do you have a content curation strategy? Do you have an eye for the awesome?
Do you have a content curation strategy? If not, now is the time to think about it. Original content is …
