My Manifesto: Experience Matters [Bruce Temkin]
From Bruce Temkin: In September 2007 I published my initial manifesto: Great Customer Experience Is Free. I still fully believe in …
Category Archives: Strategy
What Happens When Your Career Becomes Your Whole Identity
It happens way to easily. It is a slippery slope. Too many of us go down this path. Here is …
Reflecting On 6 Principles Of Success | Lessons from Bruce Temkin over the last decade or so of building a successful business, creating a world-wide association, and nurturing the CX movement.
From Bruce Temkin. This is am amazing summary well worth taking to heart as a roadmap to success. Given the …
Where is your organization chart taking you?
You have to love this funny chart but also Seth Godin’s great questions in his blog. Is it because it …
Do leading indicators produce the results you want to achieve?
SMART goals are very important. They set the direction and tone. How they will be achieved (strategy) is equally, if …
Is even 2 pieces of unified data more powerful than one?
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Does past performance guarantee future results?
Let’s start with the facts. In a 10-year study of 1,500 corporations with the biggest market caps, three noted business school professors …
Who will lead the digital charge in our company? Who will be the champion and evangelist?
Many of us face interesting questions. The are, at the core, questions of leadership. Who will lead the digital charge …
Do we have a workforce computing strategy that enables the business goals?
Is hope a good strategy? For many of us in business, it seems to be on some days. We can …
How to adapt to not only react but lead customer experiences before they fall to digital darwinism.
Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. …
Is it the end of business as usual?
Change is tough. We know we need to but can we really do it? Have we reached the end of …
Are you inspired by technology or overwhelmed?
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
What is your business model and change management approach for becoming a digital business?
The world is changing faster than we can keep up. What we know and perhaps dread is the fact that …
Can I be shrewd enough as a business leader?
We live in a digital world. We are moving from doing digital to being digital. Our business is essentially “eBusiness”. …
Leadership in the journey to become a digital business is purposeful in its approach to creating a long term sustainable change.
Leadership in the journey to become a digital business is purposeful in its approach to creating a long term sustainable …
How do we start creating a culture of accountability around all initiatives?
The most important issue for any planning and execution system for the digital executive is accountability. Without accountability, not much …
Why?
Why is important. It is in fact the starting point. Without it, our business, is just another commodity. Plenty of …
The Body, Mind, and Soul of Digitally Evolved Organizations
Corporate culture can help or culture can hold things back. At the end of the day, culture rules and culture …
Author Brian Solis Admits He is not a Thought Leader, Expert or Guru for His Next Book
Author Brian Solis admits that he is not a “thought leader,” “expert” or “guru” when it comes to his new …
Is my goal relevant to the customer?
The fourth criterion for a SMART goal stresses the importance of choosing goals that matter in improving the customer experience. …
Digital transformation churn: Why the digital transformation fail rate is so high
Everyone seems to want to get on the digital transformation bandwagon. Unfortunately, it is easier to “do digital” than it …
What are three things to do with social media, social marketing, today.
This is interesting. It also seems fundamental. I am sure way to many of us are guilty of “believing the …
Do you have a passionate desire to learn how to harness disruption and innovate in completely new ways?
You are on a hero’s journey. You have a passionate desire to learn how to harness disruption and innovate in …
“If a business has to be told that it needs more focus, accountability and decisiveness, there is a bigger problem at hand.” ~Brad Garlinghouse
We all need to focus. We know we are spread too thin. We need to courage to face this important …
Is it this or that technology? Combining technology strategy makes the difference.
This makes so much sense. It is the combination of technology that becomes so powerful in this model. Well worth …
Is governance needed for a good content strategy?
As digital executives, we all start many initiatives. It is also true that some lose steam. Some for a reason …
Now would be the time to rethink your social media strategy
So you’ve jumped into social media as a part of your digital marketing and customer strategies. Now would be the …
Your customers are looking for something unique in their experience. Are you providing it?
Here is a very insightful list via Top 12 Reasons Why Best Practices Suck | Donor Voice. I don’t think there …
Is the innovation cult dangerous?
Sometimes you just have to say that the Emperor has no clothes on. What does innovation really mean? Why has …
Wanting to accomplish everything you think needs to be fixed isn’t useful
An essential ingredient to success of digital business change is focus. It must be recognized, when you are obsessed with …
10 financial questions for your potential business partner
If you’ve given any thought to starting a business with a partner you’ve most likely considered how you would split …
What is and isn’t working for the digital New York Times.
Most of today’s media “success stories” are about digitally “native” companies like Google and Facebook. Meanwhile, many of the great brands of …
What are the first steps of a digital change strategy?
There are some things we should frame as first things first. When thinking through digital change it helps to clearly …
What is “digital transformation”? Is it just a buzzword?
It is helpful to be able to define things. We hear and read a lot about “digital transformation”. I am …
The need for speed! — How can we accelerate innovation and change?
We all feel how fast things are moving. There is stuff happening we don’t see coming but then …. boom; …
Creating the Strategy — Are we getting the right answers to right questions?
You are on the journey to becoming a master at becoming a digital business. How do you go about creating …
Discovering intent and setting priorities for the digital business journey
There are lots of examples of roadmaps out there. Take any digital initiative and you can find the generic way …
The journey to a digital business and the scary issue of change
You are becoming a digital business. You are on a journey. One thing is clear. It is very clear. Many …
Digital business change — How to take a holistic approach
Digital technologies are changing everything. We all know this just from our personal experience. At work, we are on a …
Building a compelling vision for the digital business journey
Building a digital business is a journey. Before moving forward, it helps to have a strong vision for where you …
What is the role of the CEO when it comes to building a digital business and the change required to get there?
What is the role of the CEO when it comes to building a digital business and the change required to …
The “We’ve tried that before” conundrum
I know I’ve said it. I know I am not the only one. I am embarrassed by it. We’ve tried …
Mark Zuckerberg: A single point of failure at Facebook, a company that is systemically important to the internet
The following is from: Mark Zuckerberg: A single point of failure at Facebook, a company that is systemically important to the …
The Compelling Attractiveness Of Fewer Ideas
How many ideas did Jack Welch need to unleash to reinvent General Electric in the 1980s, as the Cold War …
“Throw yourself into some work you believe in with all your heart, live for it, die for it, and you will find happiness that you had thought could never be yours.” ~Dale Carnegie
Being happy at work is important. We know the value of employee engagement. Do we have a mission employees can …
Are you Born to Build?
Jim Clifton, CEO of the polling firm Gallup, laments the resources the U.S. devotes to identifying and training elite football …
What 2 Questions Should I Start With?
Project management is very important. I can get consumed by it all. So many details, so little time. Let’s get …
“When your timeline is an hour or a day, it’s easy to get in the tactical groove.” ~Seth Godin
This is spot on. Goals drive strategy. Strategy drives tactics. Scrums (daily execution) must be connected otherwise they are useless.
Why even bother to think about strategy?
I am a big fan of planning and the approach Seth God advocates. This is an concise overview of an …
“Most digital transformation is in reality a bolt-on to the current business model.” ~Nigel Fenwick | Forrester Research
“Most digital transformation is in reality a bolt-on to the current business model. Very few organisations are seeking to transform/change …
