Engage via mobile messages. Engage customers in the moment, send real-time alerts, and deliver transactional notifications with easy-to-use mobile messaging. Ready-made SMS and MMS templates and a drag-and-drop interfaces let you create any kind of mobile message — from mobile tickets and coupons to customer service updates and surveys.
Create 1-to-1 conversations on group messaging apps. Millions of consumers across the globe are engaging on group messaging apps, such as LINE and WeChat. Marketers not only need to be present on these new channels, but ready to engage in personal 1-to-1 conversations with their followers.
Drive mobile app engagement. Your customers have dozens of apps competing for their attention. Increase app engagement and drive mobile commerce with targeted push notifications and integration with other delivery channels.
Utilize geolocation technology. Trigger interactions at exactly the right time and place, enhancing the customer journey with personalized mobile experiences that engage when customers are within a targeted geographic range.
Connect devices. Behind every device is a customer. And with connected devices, lines between the physical and digital world intersect. Allows brands to power connected solutions that react to online and offline customer actions in real time, with the right message, in the right context.
Manage the mobile lifecycle. Run cross-channel mobile marketing campaigns and manage every aspect of the customer journey with a mobile-first mindset. Execute automated mobile campaigns with Journeys and segment your audience for highly relevant messages.
Build on powerful APIs. Create and automate custom mobile marketing solutions — such as personalized daily appointment alerts, order confirmations, and travel updates — with mobile APIs. Power real-time interactions with your customers by integrating CRM data, marketing analytics, and other business software with mobile campaigns.
In the area of social media, build more meaningful relationships with customers by tapping into the power of social media in your marketing, customer service, and sales organizations. Harness social conversations to listen, analyze, publish, and engage with your customers, on a 1-to-1 basis.
Listen and analyze. Analyze conversations from different sources across the globe. Discover what consumers are saying about your brand, your products, and your competitors. Understand which topics are generating interest and where the most influential conversations are happening — then use that information to inform your marketing decisions. Plus, with Social Studio you can monitor consumer sentiment to stay ahead of potential crises and evaluate new product and service offerings.
Plan and publish. Empower your team to plan, execute, and track compelling social media marketing campaigns. Source content from our ecosystem of partners or integrate with your own digital asset management system to seamlessly pull existing creative into social campaigns. Customize and craft your content while protecting your brand with configurable approval rules and a full audit trail. New tools help managing social strategy, tailoring social campaigns, and driving social awareness across distributed teams is easy — just identify the most engaging content and share it with different product, regional, or brand teams.
Engage and connect. Behind every tweet, Facebook post, or status update is a customer — and it’s your job to engage, in a timely, responsive manner with compelling content. Social tools gives you the ability to monitor what people are saying on your brand’s owned social channels and participate in conversations about any topic across the social Web. And with social automation engines, organizing discussions is easy. You can automatically label, classify, and assign posts in order to route and prioritize work across teams — connecting with social customers is easier than ever before.
Take your social strategy mobile. In today’s 24/7 mobile world, you can execute your entire social strategy from the palm of your hand — from analyzing the results of product launches to approving time-sensitive content to monitoring your social campaigns in real time. And you can easily coordinate strategy across regional, product, or brand teams.
Content and Messaging – Provides a single location for all your cross-channel content. Speak with one voice across all your digital channels for a consistent consumer experience throughout the 1-to-1 customer journey.
Manage content. Create, manage, and track content across all your digital channels from a single location to make searching, categorizing, and filtering your content easier than ever. You can even assign tags, campaign associations, and owners to your content, and then use quick search functionality to easily track it down.
Predict the next best content. With Predictive Intelligence, marketers can build profiles of their customers’ preferences, then leverage sophisticated algorithms to determine and deliver the next best content, offer, or product for every individual across channels, automatically and in real time. Predictive content exponentially increases conversion and engagement across the customer journey.
Easily create great content. Great content drives action — makes it easier than ever to create inspiring messages. With a user-friendly content editor, design and build intelligent content with drag-and-drop smart content blocks and mobile-optimized templates. Keep track of what you’re doing in real time with the persistent preview function. Create once and distribute everywhere with new tools that streamline the content generation process.