The Digital Executive: SMART digital goals are relevant
The fourth criterion for a SMART goal stresses the importance of choosing goals that matter in improving the customer experience. …
The fourth criterion for a SMART goal stresses the importance of choosing goals that matter in improving the customer experience. …
You are on a hero’s journey. You have a passionate desire to learn how to harness disruption and innovate in …
I am a big fan of list of things “to stop” doing. We all have “to do” lists but we …
This makes so much sense. It is the combination of technology that becomes so powerful in this model. Well worth …
There is a gap that is growing in your company. It is the gap between the connected customer, their expectations …
Is it about checking the box called training or is about learning? It is actually about both but many times …
Earning relevance with your customers requires much more than the adoption of the latest technology or being on the social …
There is a revolution going on with customers. The relationship they may have had with your mission and brand in …
While this is an interesting debate, it seems at some point we all may need to pick a side along …
What does your company stand for? What (and who) does it represent? Now, more than ever before, our brand is …
Listening to customers is critical to understand how the experience is working in reality. We think we designed things well. …
Is customer experience an art or science? It is part art and part science and a whole lot of social …
Why is important. It is in fact the starting point. Without it, our business, is just another commodity. Plenty of …
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most …
Your customers are sharing experiences they have with you. This profoundly influences the journey others they know will take and …
You are ready to open your mind, your heart, and your imagination to create new journeys and experiences for your …
Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. …
Engagement is not about voodoo. It is however as much about art as about science. It also draws heavily from …
You are beginning to know a new customer. They are a blend of the traditional, the digital and the connected. …
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
We live in a digital world. Our business is essentially “eBusiness”. If not so much today, then surely soon. The …
Project management is very important. But beyond budgets, milestones, scope documents and all the PM process we get overwhelmed with, …
It is reasonable to ask, if my company invests in the customer experience, will it work? This question drove Watermark …
We know we live in a connected world. Mobile has and will continue to be critical to the connected constituent. …
Paul Ghiz leads one of the nonprofit industry’s most successful enterprise fundraising software and services companies, Global Cloud, makers of DonorDrive …
This was a bold move for sure. I applaud the ACS for rethinking their investment. It will be interesting to …
It is a full scale social revolution. So some questions: Do you have accounts on all the current social media? …
You have to love this funny chart but also Seth Godin’s great questions in his blog. Is it because it …
Dan Gillett is CEO of Kimbia. Reach him at dan@kimbia.com. Kimbia’s online fundraising platform enables nonprofits to find, convert and retain …
This is not all about data. At the end of the day, customers will expect a great (unified) experience across …
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
Let’s start with the facts. In a 10-year study of 1,500 corporation with the biggest market caps, three noted business school professors …
Linda A. Hill and Kent Lineback, authors of “Being the Boss: The 3 Imperatives for Becoming a Great Leader,” describe …
My friend and colleague Andrew Urban has launched a powerful tool to help sell to nonprofit organizations. You can get …
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
The AARP has a new leader. They will appoint veteran insider Jo Ann Jenkins as its new chief executive. More than …
Inspiration and passion make all the difference to a nonprofits mission. Most innovative nonprofits also leverage technology. Want to know …
Many of us face an interesting question. Who will lead the digital charge in our company? Why is that important? …
This seems like a super idea from GuideStar. This is from an email I got just now. Transparency in the …
Is hope a good strategy? For many of us in business, it seems to be on some days. We can …
Who would have thought of a whole category of applications called “life tracking” would come into existence. Here is a …
The GuideStar Nonprofit Compensation Report has been updated and published. It is helpful because it remains the only large-scale nonprofit …
I am excited to participate in the webinar. Here is the detail ——————————- The challenge of creating meaningful relationships with …
This is amazing. Ever-increasing download speeds, file sharing and the growing adoption of high quality online video are expected to …
How often does the social media monster swallow you whole? More than you may think, according to Red e App, …
A central question to answer as a digital executive is “Is my company ready to be disrupted?” Critical to this …
This one surprised me a little. While I would have thought Facebook would have an advantage, I would not have …