The Digital Executive: SMART digital goals are relevant
The fourth criterion for a SMART goal stresses the importance of choosing goals that matter in improving the customer experience. …
Category Archives: 2014
Your journey to change and transformation
You are on a hero’s journey. You have a passionate desire to learn how to harness disruption and innovate in …
As a leader, what should you stop doing today? Here is a good list
I am a big fan of list of things “to stop” doing. We all have “to do” lists but we …
How do you combine technologies to innovate?
This makes so much sense. It is the combination of technology that becomes so powerful in this model. Well worth …
Do you have an innovators heart for your company mission? Where is the sense of urgency?
There is a gap that is growing in your company. It is the gap between the connected customer, their expectations …
Is it about checking the box called training or is about learning?
Is it about checking the box called training or is about learning? It is actually about both but many times …
How to innovate for mission relevance and financial growth
Earning relevance with your customers requires much more than the adoption of the latest technology or being on the social …
Do you have a talented user experience team?
There is a revolution going on with customers. The relationship they may have had with your mission and brand in …
Breaking Down the Net Neutrality Debate
While this is an interesting debate, it seems at some point we all may need to pick a side along …
In the age of communities, how important is our company brand?
What does your company stand for? What (and who) does it represent? Now, more than ever before, our brand is …
How text analytics can shape Voice of the Customer programs
Listening to customers is critical to understand how the experience is working in reality. We think we designed things well. …
The Digital Executive: Is customer experience an art or science?
Is customer experience an art or science? It is part art and part science and a whole lot of social …
How great leaders inspire action
Why is important. It is in fact the starting point. Without it, our business, is just another commodity. Plenty of …
“Screw business as usual….this is the real world.” ~Brian Solis
Brian Solis is principal at Altimeter Group, a research-based advisory firm. Solis is globally recognized as one of the most …
The Digital Executive: Improving the customer experience so as to never fear it being shared
Your customers are sharing experiences they have with you. This profoundly influences the journey others they know will take and …
Stunning experiences will lead the way to meaningful customer engagement
You are ready to open your mind, your heart, and your imagination to create new journeys and experiences for your …
What is the urgency of now?
Jon Swartz is a veteran technology reporter based in Silicon Valley currently covering emerging and disruptive tech at USA Today. …
Customer engagement is not about voodoo
Engagement is not about voodoo. It is however as much about art as about science. It also draws heavily from …
Meet the new company customer
You are beginning to know a new customer. They are a blend of the traditional, the digital and the connected. …
Focus your changes on engagement and not technology
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
Do I have enough courage to be a digital executive?
We live in a digital world. Our business is essentially “eBusiness”. If not so much today, then surely soon. The …
The Digital Executive: 2 project questions to start with
Project management is very important. But beyond budgets, milestones, scope documents and all the PM process we get overwhelmed with, …
Why should I invest in improving the Customer experience at my company?
It is reasonable to ask, if my company invests in the customer experience, will it work? This question drove Watermark …
“Nonprofits who have made it fast and easy for online donors to give on every device are receiving up to 20% of their donations via mobile devices.” ~Kimbia eBook now available
We know we live in a connected world. Mobile has and will continue to be critical to the connected constituent. …
Guest Blog: Paul Ghiz — How to eliminate the zero dollar fundraiser
Paul Ghiz leads one of the nonprofit industry’s most successful enterprise fundraising software and services companies, Global Cloud, makers of DonorDrive …
American Cancer Society eliminates direct mail — one year later
This was a bold move for sure. I applaud the ACS for rethinking their investment. It will be interesting to …
It is a social revolution. And it isn’t going away.
It is a full scale social revolution. So some questions: Do you have accounts on all the current social media? …
Does your org chart lead to complacency or disruption?
You have to love this funny chart but also Seth Godin’s great questions in his blog. Is it because it …
Guest Blog: Dan Gillett — Crowdfunding has Crossed the Chasm: “Early Majority” Nonprofits Now Attracting New Donors and Dollars
Dan Gillett is CEO of Kimbia. Reach him at dan@kimbia.com. Kimbia’s online fundraising platform enables nonprofits to find, convert and retain …
Unifying the experience for the customer
This is not all about data. At the end of the day, customers will expect a great (unified) experience across …
The Digital Executive: Doing something about the data, insight and customer experience gaps
Knowing you have a gap in the data and the experience is one thing. Doing something that improves the experience …
Unifying the data for the Customer
Even 2 pieces of unified data is more powerful than one. Having a plan for the most valuable sources and …
Understanding the customer
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
Why you should fire some of your donors
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
Why success is it’s own worst enemy
Let’s start with the facts. In a 10-year study of 1,500 corporation with the biggest market caps, three noted business school professors …
As a great leader, do you pay attention to politics?
Linda A. Hill and Kent Lineback, authors of “Being the Boss: The 3 Imperatives for Becoming a Great Leader,” describe …
Selling to Nonprofit Organizations and the ‘Value of Online Reviews’
My friend and colleague Andrew Urban has launched a powerful tool to help sell to nonprofit organizations. You can get …
7 Donor Loyalty Metrics Every Nonprofit Should Track
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
New CEO of AARP Promises Focus on Employment, Digital Skills
The AARP has a new leader. They will appoint veteran insider Jo Ann Jenkins as its new chief executive. More than …
The 7 Nonprofits that Inspired Us Most in 2013
Inspiration and passion make all the difference to a nonprofits mission. Most innovative nonprofits also leverage technology. Want to know …
“Companies who are not thinking hard – across the executive suite – about how they will position themselves in the digital landscape may find themselves woefully unprepared for the next ten years.” ~Lindsey Anderson
Many of us face an interesting question. Who will lead the digital charge in our company? Why is that important? …
GuideStar: What is an Impact Call? How transparent should nonprofits be?
This seems like a super idea from GuideStar. This is from an email I got just now. Transparency in the …
Is hope a good business strategy?
Is hope a good strategy? For many of us in business, it seems to be on some days. We can …
Tools for "life tracking". Who would have thought?
Who would have thought of a whole category of applications called “life tracking” would come into existence. Here is a …
What does executive compensation look like at nonprofits?
The GuideStar Nonprofit Compensation Report has been updated and published. It is helpful because it remains the only large-scale nonprofit …
Unifying online and offline data for a consistent donor experience
I am excited to participate in the webinar. Here is the detail ——————————- The challenge of creating meaningful relationships with …
What accounts for 54% of global Internet traffic?
This is amazing. Ever-increasing download speeds, file sharing and the growing adoption of high quality online video are expected to …
How often does the social media monster swallow you whole?
How often does the social media monster swallow you whole? More than you may think, according to Red e App, …
How to be ready for digital disruption and the rough road ahead
A central question to answer as a digital executive is “Is my company ready to be disrupted?” Critical to this …
Who drives more traffic to content, Facebook or Twitter?
This one surprised me a little. While I would have thought Facebook would have an advantage, I would not have …
