New Book: The Journey to Becoming a Master at Digital Business

This is a book in progress. Here is a rough outline of what it will look like and some draft content.

  1. Building a compelling vision for the digital business journey – Article
  2. Digital business change — How to take a holistic approach – Article
    1. What is the planning framework a digital business should look at? – Article
    2. Digital journey and hyper-connectedness: focus on the edges – Article
    3. What does a digital business and it’s evolution look like for you? – Article
    4. What is digital disruption? – Article
    5. What causes disruption to your evolving digital business? – Article
    6. Why the holistic picture matter in becoming a digital business? – Article
    7. Are we all speaking the same language when it comes to building a digital business? – Article
  3. Building your digital business while avoiding the “transformation” hype – Article
  4. Where does being a digital business happen? Can I escape it’s path? – Article
  5. What are some of the digital realities that can help you navigate your way without sinking the ship? – Article
  6. What is the role of the CEO when it comes to building a digital business and the change required to get there? – Article
    1. The role of the CEO and digital change as a journey   – Article – 8/8/2018
    2. The CEO and the boardroom agenda for the digital business journey – Article – 8/15/2018
    3. Different digital change challenges for CEOs across different industries
    4. Digital business and the CEO: on leadership and who is in charge – Article – 8/24/2018
    5. The trust of the CEO in digital change efficiency –- and more CEO and digital business takeaways  – Article – 8/27/2018
  7. The evolution of digital change of your business is creating a new economy – Article
    1. Moving from technology to a digital business economy in stages  – Article – 8/16/2018
    2. The digital business economy: The pace of digital change moves to the core of business – Article – 8/31/2018
    3. How can we accelerate innovation and change? – Article – 9/7/2018
  8. Digital business change focuses on the future and outcomes – Article
  9. Digital change, digitization and essential elements
    1. The journey to a digital business and the scary issue of change – Article
    2. Discovering intent and setting priorities for the digital business journey – Article – 8/7/2018
    3. Is digitization the same as building a digital business? – Article – 8/20/2018
    4. Digital business change — Silos, responsibility and skills – Article – 9/3/2018
  10. Digital change: getting strategic
    1. Creating the right strategy — Are we getting the right answers to the right questions? – Article
    2. Digital maturity benchmarks and digital business journey strategy – Article – 8/29/2018
    3. The first step of a digital change strategy
  11. Digital business change and the customer experience – Article – 8/10/2018
    1. Shaping the end-to-end customer experience – Article – 8/20/2018
    2. Customer experience: Can it be managed? – Article – 9/12/2018
      1. A matter of emotions and (inter)action: customer experience and customer engagement
      2. Customer experience management and the outside-in view
    3. The customer experience gap: enabling better customer experiences
    4. Why and how customer experience matters (more)
      1. Customer experience is contextual
      2. The customer dictates the what and how
    5. Customer experience, ownership and leadership
      1. Customer experience and C-suite involvement
      2. The customer experience and gaps to close to connect customer and business value
    6. Customer experience and customer journey mapping
    7. What are customer journey maps and what can you do with them?
    8. Customer journey mapping: “getting” and involving the customer
    9. Optimizing the customer experience: the holistic and integrated must
    10. Customer experience change journey: getting started
      1. Why is customer experience important again?
      2. Culture, processes and 4 customer experience competencies
  12. Digital business journey and marketing – Article
  13. The digital business journey and the hyper-connected consumers need for holistic optimization – Article
  14. Digital change and the key role of data and information
    1. Information chaos and information as an enabler
    2. Digital change and intelligent information
  15. Digital change across various industries
    1. Digital change in the retail industry
    2. Digital change in manufacturing
    3. Digital change in government and the public sector
    4. Digital change in the utilities industry
    5. Digital change in the insurance industry
    6. Digital change in healthcare
    7. Digital change in banking
    8. Digital change in the supply chain: logistics and transportation
    9. Digital change and business process outsourcing
  16. Digital change beyond technology: the human differentiator
  17. Digital change and linear management thinking
  18. Digital change – the inevitable definition discussions
  19. The Journey to Mastering a Digital Business
    1. Digital Vision
    2. Digital Mindset
    3. Digital Strategy
    4. Digital Culture
    5. Digital Capability
    6. Digital Innovation
    7. Digital Intelligence
    8. Digital Workforce
    9. Digital Maturity
    10. Digital Inflection
    11. Digital Mind Shift
    12. Digital Synchronization
    13. Digital Maturity
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