Brian Solis was invited to present at FIC (Festival de Interatividade e Comunicação) in Porto Alegre, Brazil. While he couldn’t be there live, he couldn’t pass up the opportunity to present on a topic that he’s passionate about to an audience equally passionate about it…”the experience when business meets design.” After all, that’s the name of his most recent best-seller.
The event theme was, “The Experience Economy,” inspired by Joe Pine. Brian’s job was to help the audience understand the meaning and sensation of experience and how to bring them to life in brands, products and everyday ways of business and customer and employee engagement.
The presentation focuses on three different pillars of experience, 1) Technology, 2) Brand and 3) Design. But more importantly, his approach to experience architecture, centers on human beings and the relationship between these three pillars and emotional reaction and memories to them.
Experiences, the best and worst of them, become memories. People are going to feel something at every moment, so why leave those moments and ultimately, memories to chance?
The best experiences are intentional, connected, and personal. That takes design…human-centered design.