Can digital marketing be taught? How much of it is an art?
A lot of things can be taught. Education, training and skill development are important. There is a science to much …
Tag Archives: Digital
If you know the goal, you can evaluate whether a digital strategy will get you there or not.
It is very, very important to think out clearly the digital goal and strategy. It is obvious if you are …
Mobile is all about design for the user’s experience, not your own.
Reggie Henry joined ASAE in November of 1994. His responsibilities are to implement “exemplary” systems at ASAE that can serve …
Radical change and the need to become a truly digital business
Sharyn Leaver, VP, Group Director explains that today’s business environment has radically changed and the need to become a truly …
How nine world-class CIOs focus on the most daunting challenge they ever faced.
The following is a condensed excerpt from the book Confessions of a Successful CIO: How the Best IT Leaders Tackle …
How app retention is like dating
Keeping users on mobile apps is an issue many teams are working towards solving. Billions of apps are downloaded every …
What are some of the digital realities that can help you navigate your way without sinking the ship?
You are moving ahead with improving your business with some great digital change initiatives. What are some of the digital …
Where does your organization stand on its digital journey?
Assessing your current capabilities around the journey to become a digital business can be a challenge. Capgemini Consulting has created …
Do you have a passion for your mission and your customers? You can turn yourself into a hero!
Here is the big thing. And of course, this is very important. You have a passion for your mission. You …
Where is the focus? Is it on customer engagement? Is it on technology?
We all know it. We all hear it. Leadership loves to talk about change. Employees love to ignore it. Talk …
Your journey to change and transformation of the donor experience
You have decided to start on a hero’s journey. You have a passionate desire to learn how to harness disruption …
Do you have an innovators heart for your nonprofit mission? Where is the sense of urgency about the donor experience?
There is a gap that is growing in your nonprofit. It is the gap between the connected donor, their expectations …
The GDPR is coming, are you ready?
The General Data Protection Regulation (GDPR) (EU) 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union. It addresses the export of …
The Importance of Experience Design and the Future of Brand
Following his keynote presentation at Adobe Summit, Brian Solis and CMO.com’s Giselle Abramovich went back stage to discuss the importance …
Who holds the future in their hands?
We have choices to make about where to work, what to buy and what to invest in. Many are conspiring …
What is LaaS (Leadership as a Service) all about?
The chaos and intrusion caused by traditional consulting firms often makes things worse long before they get better. More importantly, …
Are our digital donor experience goals relevant?
The fourth criterion for SMART goals stresses the importance of choosing goals that really make a difference in improving the …
Donor Experience SMART goals are specific and unambiguous
Donor Experience SMART goals are specific. Does your goal sound too general? It is probably not a SMART goal yet. …
Is it really “location, location, location” anymore?
We all have the “location, location, location” mantra emblazoned in our minds. While specific to the real estate market, we …
China Will Be the World’s Largest Digital Market by 2018
According to Statista, “China will soon overtake the United States in the digital economy.” “According to calculations by analysts at …
Understanding the customer in the digital age — Data is about insight
Data is very useful if it allows us to understand our customers better. Collecting data is of no value if …
What is the value of offline data?
Not all data is as valuable as others. The human resources to manually enter offline data can be daunting and …
Humanizing Digital Interactions model
Here are some highlights from a recent Temkin Group Report: They developed The Human Conversational Model, which is made up of …
Lead your Digital Transformation – No Fancy, Schmancy Job Title Required!
We all have a chance to lead. Every business, nonprofit, department, government agency, and school must transform to the new …
Most CEOs Can’t Lead A Digital Transformation
I am a big fan of Jim Collins. It is nice to hear again about his influence. It is also …
Understanding your Digital Business Model by its Business Functional Requirements for Operational Technology
Am I focused on making this goal or process or people issue supported by a digital component? Am I thinking …
All this technology is making us antisocial … or is it?
Who says history doesn’t repeat itself.
Unifying the experience for the donor
This is not all about data. At the end of the day, donors will expect a great (unified) experience across …
Social Media & Content Are Top Priorities for Marketers
Social Media & Content Are Top Priorities for Marketers — “Marketing in the digital world has come a long way from …
Who’s responsible for building a digital business?
Who’s Responsible for Building a Digital Business? While someone with a specific title may be accountable for the digital business, …
Meet the new nonprofit donor, digital and connected
We are beginning to know a new donor. These donors are a blend of the traditional, the digital and the connected. They …
Is managing the donor experience an art or science?
Is managing the donor experience an art or science? It is part art and part science and a whole lot …
Disruption 101: Transforming an Innovative Idea into a Sustainable Business
Are you a software company? Should you be a software company? Are you about to be disrupted because you don’t …
How You Need to Change Your Social Media Strategy
What Makes Successful Social Content? First of all have a goal that is measurable, as having a goal is critical …
Social Media is about the customer, not us
We all know that the social media scene is shifting fast. What we may think is a trend may have …
Why Digital Transformation Must Begin with You
We can agree that transformation is mission critical. Our business survival may depend on it. Where does it all start? …
What are the fundamental elements for the digital C-Suite?
If you are a member of the C-Suite or a senior manager, what does it really mean to “be digital”? …
What does it take to win in a post-digital world?
The pace of change is stunning. Consumers have now moved from feeling empowered by digital technology to being entitled to …
Is it all about transformation? What about agile initiatives to solve urgent problems?
I am an advocate for transformation. I am also an advocate for speed. There is work to be done that …
Rise of Digital Music Stops the Industry’s Decline
“2015 was a pretty good year for the music industry. According to IFPI, worldwide recorded music revenues totaled $15 billion, …
Why is your website losing search engine traffic?
Why is your website losing search engine traffic? Probably because it is old. As a digital executive who is building a digital …
CEOs: Before calling for more digital innovation – answer 3 essential questions.
We all want to be more innovative. We embark on a new “very big deal” approach. It is highly visible. …
Am I ready for disruption?
Am I ready? Am I ready for someone else to disrupt my company? Can we disrupt ourselves? These are essential questions for …
What are the current mobile and app marketing trends?
Forrester has released its mobile predictions for 2016, highlighting how mobile will act as a catalyst for business transformation and …
Digital goals are lagging indicators
Lagging indicators is a concept used a lot in the economic world. For the digital executive, it is important to …
How companies become digital leaders
Great podcast from McKinsey. Digital transformation isn’t going away. It is only accelerating at an unprecedented pace. Just about every …
Is it being digital or being customer focused?
Recently David Cooperstein from Forrester Research invested a fair amount of time with CMOs and agency executives, working through the …
How to make our content readable
We all want our content read. That is the objective. Here are some great ideas on how to improve the readability of …
In the digital world, it is “Just the facts” ~~ Please!!
Dragnet’s Sgt. Joe Friday character frequently implore informants to provide ‘Just the facts‘. We have all kinds of “facts”, data …
Is the digital space coming of age for marketers?
The digital space is coming of age. While there are many new and maturing digital marketing technologies, many have begun …
