What if we spend our time on the passionate people, who know that their money is making this thing happen?
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
There is a case to be made for transparency. Nonprofits are naturally conflicted about how much to say. Donors are …
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
Kevin Schulman is founder and managing partner of DonorVoice, a company helps non-profits increase retention and donor loyalty with an …
You have decided to start on a hero’s journey. You have a passionate desire to learn how to harness disruption …
Considering how dynamic the current business environment is, we need to focus intensively on the short-term—tracking donor experience performance and …
The fourth criterion for SMART goals stresses the importance of choosing goals that really make a difference in improving the …
Donor retention is the key to successful fund raising at non-profits. It is essential to being cost effective. Acquiring new …
This is not all about data. At the end of the day, donors will expect a great (unified) experience across …
Data is very useful if it allows us to understand our donors better. Collecting data is of no value if …
Not all data is as valuable as others. The human resources to manually enter offline donor data can be daunting …
The challenge of creating meaningful relationships is complicated by an abundance of data from both online and offline sources, as …
A great donation experience with the development department doesn’t make up for a poor billing experience. The donor’s experience is …
We are beginning to know a new donor. These donors are a blend of the traditional, the digital and the connected. They …
Over the years, nonprofits have developed various models to explain donor behavior. Most of the ones I have seen have …
Engagement is not about voodoo. It is however as much about art as about science. It also draws heavily from …
There is a lot said and written about being donor-centric and the donor experience. I am one of those who …
The challenge is that donors don’t always give year after year. Donors staying loyal is the exception, not the rule. …
Our donors are sharing experiences they have with us. This profoundly influences the journey others they know will take and …
We are ready to open our mind, our heart, and our imagination to create new journeys and experiences for our …
There comes a moment where a potential donor makes a decision to engage. They may be just “testing the waters” …
Cloud-computing company Salesforce.com is soliciting input from nonprofits on how to tailor its programs to meet charities’ needs, the San …
Do we own our donors? Are they “the property” of the Development department? Are gala attendees interested in our mission …
Are we ready for a new generation of donors? Nonprofit executives, meet the Millennials. Millennials, meet XYZ nonprofit. Oops, there …
There are lots of ideas vying for our attention. As development executives, where should our focus be right now? Exceed …
What is the real rise in nonprofit giving? After adjusting for inflation, charitable giving by Americans is more than …
Why is important. It is in fact the starting point. Without it, our nonprofit, is just another commodity. Plenty of nonprofits …
As a digital nonprofit executive, design is important. What is being asked for is important but the experience the donor …
There is a revolution going on with donors. The relationship they may have had with your mission and brand in …
This isn’t about being normal. Sorry, normal just won’t work. We need to be obsessed with the donor experience. We …
There are some basics to donor relationships. They do require some discipline to execute but pay off in the long …
Being donor obsessed and focused is not an either/or kind of thing. It is “yes/and” at its core. We need …
Leadership in the donor experience transformation world is purposeful in its approach to creating a long term sustainable change. Change …
Building a digital nonprofit is about building an ecosystem, not just a few isolated initiatives that have no impact on …
Donor experience transformation is about making fundamental changes in how business is conducted at our nonprofit in order to help cope …
Donor engagement is a very dynamic and ever-evolving journey. Drawing on several fields of study, donor engagement primarily centers on …
We all know it is true. Most donors who give to special events don’t give again. The data indicates it …
Loyalty and donor renewal wins the day. Here are some great ideas on what to track. There may be a …
Kevin Schulman is founder and managing partner of DonorVoice, a company helps non-profits increase retention and donor loyalty with an …