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 “We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos

Amazon knows a lot about the brave new digital business world. They’ve invested billions in improving the customer experience.

Amazon is the new corporate model for how to do it right. Just look at Amazon Go and its ability to eliminate the most frustrating customer experience in retail, the check out process. It will be completely gone now. Poof! Completely gone in their world.

Digital businesses are built on amazing customer experiences. That is it. End of story.

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